Sales Skills Workshop

Associates Workshops Retail training Sales Management SME & Corporate training


Sales Skills Workshop – for Effective Results – OCT. 24, 2019


SPECIAL YEAREND OFFER: N45,000 per Participant
(Regular Price: N55,000 per Participant)






This is a highly interactive sales training Workshop designed to support participants to position themselves as “experts” and “trust advisors”. By asking prospects and customers the right questions, listening to the needs and goals they express in their answers, and ultimately offering them the “right solutions” best suited to their needs and goals instead of just selling them “products”.

World Class Sales Performance Never Happens by Accident!

Today’s buyers are more sophisticated than ever, and they are looking for professional sellers who can bring valuable insights and advice above and beyond the products and services they provide. Sales are won and lost based on the conversations your sales team have with buyers.

This workshop will teach your team a proven process for leading great sales conversations that ends with a purchase. The workshop introduces your team to the strategies and tactics that are the foundation of successful selling, and the key selling skills they need to become top performers.

Through interactive sessions featuring role-plays, small groups, and lots of hands-on practice, participants will build value-added skills, gain tips and strategies that they can deploy for immediate results.

Your whole team must be able to combine technical expertise and insights with selling skills and convince decision makers and buyers of the value your offerings will bring to their organization.

This workshop is your best opportunity!



This workshop will help your organisation to:

  • unleash the sales potential of your sales teams;
  • sell proactively, driving demand for new and innovative products and services buyers should be taking advantage of but aren’t;
  • increase cross-selling, upselling, and account penetration;
  • improve sales skills—from generating leads, consultative selling and relationship selling to closing and growing accounts; and
  • uncover the hidden growth opportunities in your sales organization.
  • help your sales team to establish strategic business relationships with clients and build undeniable value in the eyes of decision makers
  • develop a new mind-set of business development and selling culture across your entire institution;



At the end of the Workshop, participants will be able to:

  • apply themselves to winning sales tactics and strategies
  • lead great sales conversations from prospecting through negotiation to closing and follow up;
  • use questioning techniques to uncover the full set of buyer needs and desires
  • sell with ideas, insights and perspectives that influence the buyer’s decisions
  • develop and communicate the most compelling value case
  • understand buyers, buyer types, buying and build undeniable value in the eyes of buyers
  • overcome objections that get in the way of the sale and close more sales with maximum success and integrity
  • sell based on insights and value to reduce price push backs and increase win rates
  • successfully cross-sell and up-sell the full set of your organisation’s products and services



🔴 TARGET AUDIENCE: Entire sales team from entry level to mid-level.




🔴 TIME: 9:00 am – 5:00 pm


🔴 VENUE: Bervidson Training Center, 3B Hakeem Dickson Rd. Lekki Phase 1, Lagos.


Sales Skills Workshop

Sales Skills Workshop – for Effective Results from generating leads, consultative selling and relationship selling to closing and growing accounts.




👉Essential Sales Skills & Key Knowledge Areas

  • Communication skills
  • Questioning skills
  • Listening skills
  • Negotiation skills
  • Meeting skills
  • Presentation skills
  • Product Knowledge
  • Personal branding & attitudes

👉Understanding Your Buyers: Buyer Personas

  • The different buyer personas and how to identify each
  • Communication with different buyer persona
  • Understanding how to sell to each buyer persona
  • Ways to build rapport in sales and connect with buyers

👉Developing Value Propositions

  • How to identify and articulate the true value of your company’s solutions
  • Developing a winning value proposition positioning statement
  • How to effectively communicate your company’s value throughout the sales cycle

👉Consultative Value Creation Models

  • How salespeople create value for buyers
  • Consultative Selling–Customer Relationship Model
  • The Pain-Gain model

👉Sales Process for Effective Results

  • From pre-call planning to sales closing and follow up techniques
  • Impact sales process
  • Keys to prospecting success
  • Simple and impact-full sales call planning
  • Prospect’s mental steps in buying and implications
  • Steps to a successful sales meeting
  • The ultimate sales presentation
  • Sales closing techniques that guarantees the sale
  • Cross-selling and Up-selling

👉Overcoming Objections and Winning the Sale

  • The different types of buyer objections
  • The winning process for responding and overcoming objections
  • How to handle price objections
  • Gaining commitment for the sale

👉What Sales Winners Do Differently to Achieve Top Performance

  • The top attributes of sales winners




SPECIAL YEAREND OFFER: N45,000 per Participant
(Regular Price: N55,000 per Participant)







You can please PAY ONLINE


Pay directly to our bank account below:

👉Bank: FCMB

👉Account Name: Bervidson Consulting Limited

👉Account No: 3432812015




Sales Skills Workshop – for Effective Results from generating leads, consultative selling and relationship selling to closing and growing accounts



For more information, call or email us, or visit our website today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444 , ,


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